Breaking Holds Episode Thirty, featuring John Cena
by Ivan Rushfield on December 1, 2011

Today’s Episode: The Slowly Grinding Wheel

To harp on the idea of the John Cena heel turn would be exceedingly redundant, not just by me, but by the entire Internet Wrestling Community. It’s something that we’ve been calling for, begging for, for years only to be occasionally teased by the company…or at least, thought we were being teased by the company. John Cena joining the Nexus was meant to be the final straw for his character, allowing him to show some villainous chops and perhaps revitalize the stale superhuman babyface that has earned a bizarre reaction of adulation, tolerance, and blinding, scathing hatred.

WWE has, I think, more than made their case over the years for why John Cena is fine where he is. In fact, earlier this year, in the lead-up to his Summerslam rematch with CM Punk, Cena very eloquently explained his status in the same way he did this past Monday: his fans, the people who “get him,” are those he fights for, and that there are people that will never, ever win over, and they can cheer whomever they please. He’s a face and a heel, so there’s really no reason to ever change him, right?

But then Roddy Piper comes on Raw and seems to get the wheel turning that would, one thinks, be the first steps to a full-fledged, honest-to-God turn to villainy for the unbeatable pureheart that has been righteously standing for truth and justice these past several years. Sure, the fans at MSG booed the hell out of him in favor of The Rock, but what else was to be expected? Despite his leaving them 7 years ago, fans never lost their love for The Rock, recognizing him for what he is: a movie star launched from pro wrestling, and who occasionally comes back and entertains them even when he has no real need, financial or otherwise, to do so. The Rock was always going to be more popular than Cena when the two matched up, as one transcended the business while the other is simply the biggest name in it.

But I digress.

Why would Piper start turning that wheel, that slow, grinding wheel that takes us down the path of the myth of the “John Cena Heel Turn”? And even though Piper mentioned Cena’s need to tell off the fans for a second time on Smackdown this past Tuesday, there’s no way they would ever actually go through with it, right? Merchandising aside, does WWE have the spine to shatter the hearts of tiny little children everywhere? I mean, did you SEE those little three-year-olds in the front row who were absolutely dripping in John Cena gear, using what few motor skills they had to wave the “You Can’t See Me” sign in front of their faces? To turn him heel, let alone the kind of heel that he should be i.e. destroyer of worlds, would be akin to Clifford the Big Red Dog squashing all of his regular-dog-sized friends ‘neath his crimson heel while staring at the camera and screaming, “Is this what you want?! You brought this on!”

Cue the waterworks and burning “Rise Above Hate” shirts. I get it. I really do. I am beyond wishing that Cena will be anything other than he is, because I understand why he is what he is for a variety of reasons.

And yet that wheel grinds. I can hear it screeching, agonizingly, across the pavement, moving forward, pushed by someone whose hands we can’t quite see, but despite it all, it’s moving forward. I don’t know if it will go anywhere, but I’m willing to wait patiently, albeit distracted by other things, while it scrapes towards its destination.

You’ve got me down this rabbit-hole for a little bit once again, WWE. I look forward to blowing this out of proportion once again.


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Ivan Rushfield

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  • Joe Violet

    The thing to think about is this:

    A John Cena heel turn would result in the company HAVING to transition away from the PG era. Why? Because its most recognizable face would no longer be loved, but hated. Can you think of any other face currently that could be as loved by the younger audience as Cena? Closest would be Orton, and turning him into a Cena-esque face wouldn’t be as well accepted by the younger fans, imo.

    It’s similar to when Hulk Hogan made the transformation into Hollywood Hulk Hogan. That resulted in a change in WCW as well, with the birth of the NWO and a more risky product. That’s why I think WWE hasn’t turned Cena yet…that and the merchandising numbers…but let’s think about this: if we want a heel Cena this badly, would we wind up getting on that bandwagon the same way the younger fans are on his bandwagon now? Think about that.

  • Anonymous

    I don’t think Cena will ever turn heel during this “safe” era of WWE. I think these little teases are exactly that, teases. Either that, or simply devices to make Cena seem more interesting to the fans who see him as stale and bland at this point.

    If they do turn him, it will be at WrestleMania, no sooner.

  • Ivan Rushfield

    Joe, I’ve thought about that myself; if he becomes a heel, will his haters start cheering him on? I think they’ll still boo him, as his real haters think that he “can’t wrestle,” which is idiotic. That won’t change just because he’s a bad guy. The bigger problem is who could take his place as a top face, and the only answer I can come up with is CM Punk, and he’s so different from Cena that I don’t see him sliding in there, the same problem which you pointed out with Orton. It’s likely that turning him, which seems cool in the short term, really can’t sustain any real long term plans. I think the most important thing is that it would be such a significant change for him, and could cause a spike in interest.

  • http://twitter.com/Kanta_Mizuno Ryan Alarie

    A Cena heel turn, while comparable to nWo Hogan, would probably be more akin to Bret Hart’s heel turn. The Attitude era’s precursor started at Wrestlemania 13 with Austin becoming a face and Bret the heel, so that by the end of Wrestlemania 14, with Austin as the full blown face of the company, things were radically different from the Bret/Shawn/Diesel “New Generation” era.

    The Cena heel turn would similarly close this newest PG era, and whoever takes his place would need to quite different.

    If they can build someone up to be a squeeky clean face to take up Cena’s torch, if only for a little while, they could have an arc where said face tries to bring Cena back from the dark side.

    I disagree that haters will always hate Cena regardless. There are probably some people that feel X-Pac heat for Cena at this point, but that’s more about overexposure than anything. The “You Can’t Wrestle” thing is mostly just something that has to do with (a) he’s booked as a brawler, not a technical wrestler and (b) it’s caught on as something to heckle him with. Most that boo him think either:

    (a) he’s been the top guy for way too long
    (b) he’s been a face for way too long
    (c) he’s been unstoppable way too long
    (d) he’s been no selling/downplaying feuds with his goofy persona way too long

    Etc …

    His current act is stale, more or less, and has been for a while. A significant change would do him good. The Rock, despite his promo at Survivor Series making it seem like he walked into the company as popular as he is now, was hated even more than Cena is now it would seem, and a (series) of heel turns made him more and more awesome. It’s quite possible that Cena could come out the other end of a heel turn a much better face.

  • Jared

    Heh, I LOVE the “he can’t be a bad guy because he moves merchandise” arguement.
    If that’s WWE’s reasoning – then there’s the great flaw in the business model. As a popular wrestler (who knows how to make his suplex’s and strikes look good) once said “Vince McMahon is a millionarie who should be a billionarie…”
    Simply put, WWE is first and foremost a SHOW – good shows tell good stories, they hook in the entire audience – regardless of age, race, gender or creed.
    Anything else is garnishing. Sure, nice little earners, but NOT the core product. And NEVER the priority.
    Cartoons, TV shows, movies – think of all of them that were basically set up and put on our screens to sell toys/merch as their primary goal, with the story and substance set up to FIT that goal. How many of them were critically acclaimed and actually lasted? How many of them actually stuck around to enter pop-culture lexicon? If the story is crap, you’re not encouraged to buy the plastic Taiwan-made items with the logo on them.
    The story of the Hero John Cena has NOT worked. It has NOT hooked in/convinced/inspired ENOUGH of the audience to have suceeded. No realism, no engaging, no t-shirt buys by a LARGE proportion of the viewers. At age 8, my kid sister LOVED New Kids on the Block. Three years later, those cassettes went to the back of the SPARE room closet (not even her own bedroom) and were NEVER spoken of again. Market to kids, and kids will out grow you, even turn against you as yesterday’s news.
    As a consumer of its product, I should not, nor will I, be burned out on this…just because WWE stuck to it’s guns for six long years and pushed through all the initial fury where, for the first time since before WWF Attitude, the company chose to ignore LOUD discourse with their presentation and continue on…does not mean after complaints on deaf ears one should just shrug shoulders and say ‘oh well, kids like him, I’ll put up with it….’
    If you must, think of the future and the retrospectives. When the next real Hogan or Stone Cold comes along (or should I say, is ALLOWED to come along) and wrestling hits that next boom cycle, what will we say about this John Cena era? Will we kids ourselves that just because we’re putting up with crap presentation that we must have actually enjoyed it?
    Or is all that merchanise destined for the back of the closet in the spare room?

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