WWE and TNA August-December 2011 Statistics: Attendance, Gates, Ratings, PPV Buys and Revenues Compared to Prior Year
by CB on February 13, 2012

The top story for the Feb. 13 Wrestling Observer Newsletter contained the following business comparisons for both WWE and TNA for the dates of August 2011 through December 2011. Here’s a look at how those months did for both companies in terms of attendance, gates, house shows, ratings and PPVs when compared to the same time frame in 2010:

AUGUST BUSINESS COMPARISONS

WWE:
Estimated average attendance 8/10 4,206*
Estimated average attendance 8/11 4,474 (+6.4%)

Estimated average gate 8/10 $145,555*
Estimated average gate 8/11 $174,674 (+20.0%)

Percentage of house shows sold out 8/10 10.0*
Percentage of house shows sold out 8/11 5.9

Average Raw rating 8/10 3.33
Average Raw rating 8/11 3.14 (-5.7%)

Average Smackdown rating 8/10 1.70
Average Smackdown rating 8/11 1.88*** (+10.6%)

*Overseas shows not included in averages

**Because one Raw episode aired on July 4th the average is misleading. Throwing that show out the average was 3.12

***Because one Smackdown episode aired on Tuesday, the average is misleading. Throwing that show out the average would be 1.82 and increase over the previous year would be 7.1%

August 2010 SummerSlam (14,178 sellout/$922,600 live gate/349,000 buys/est. $6.40 million PPV revenue)

August 2011 SummerSlam (17,404 sellout/14,200 paid/$925,000 live gate/296,000 buys/est. $5.25 million PPV revenue)

Est. PPV buys -15.2%; Overall event revenue -14.8%

TNA:
Estimated average attendance 8/10 1,100
Estimated average attendance 8/11 1,100 (+0.0%)

Average Impact rating 8/10 1.10
Average Impact rating 8/11 1.12 (+1.8%)

Hardcore Justice 2010: Est. 20,000 buys
Hardcore Justice 2011: Est. 8,000 buys

SEPTEMBER BUSINESS COMPARISONS

WWE:
Estimated average attendance 9/10 4,692*
Estimated average attendance 9/11 4,271* (-9.0%)

Estimated average gate 9/10 $165,750*
Estimated average gate 9/11 $160,447* (-3.2%%)

Percentage of house shows sold out 9/10 0.0*
Percentage of house shows sold out 9/11 3.7*

Average Raw rating 9/10 2.89
Average Raw rating 9/11 2.91 (+0.7%)

Average Smackdown rating 9/10 1.70
Average Smackdown rating 9/11 1.96 (+15.3%)

*Overseas shows not included in averages

September 2010 Night of Champions (13,851 sellout/12,500 paid/$782,205/165,000 buys/est. $2.93 million)

September 2011 Night of Champions (11,000/$700,000/161,000 buys/est. $2.86 million)

Buys -2.4%; Overall event revenue -4.0%

TNA:
Estimated average attendance 9/10 985
Estimated average attendance 9/11 759 (-22.9%)

Impact rating 9/10 1.09
Impact rating 9/11 1.11 (+1.8%)

2010: No Surrender estimated buys 9,500

2011: No Surrender estimated buys 9,000

Buys -5.3%

OCTOBER BUSINESS COMPARISONS

WWE:
Estimated average attendance 10/10 5,208*
Estimated average attendance 10/11 4,607* (-11.5%)

Estimated average gate 10/10 $195,074*
Estimated average gate 10/11 $168,214* (-13.8%)

Percentage of house shows sold out 10/10 8.3*
Percentage of house shows sold out 10/11 0.0*

Average Raw rating 10/10 3.12
Average Raw rating 10/11 3.15 (+1.0%)

Average Smackdown rating 10/10 1.77
Average Smackdown rating 10/11 2.12 (+19.8%)

*Overseas shows not included in averages

October 2010 Hell in a Cell (7,500/$460,000/210,000 buys/est. $3.73 million PPV revenue)

October 2010 Bragging Rights (9,000/7,000 paid/$450,000/137,000 buys/est. $2.43 million PPV revenue)

October 2010 Hell in a Cell (9,400/7,500 paid/$475,000/172,000 buys/est. $3.05 million PPV revenue)

October 2010: Vengeance (8,000/$450,000/137,000 buys/est. $2.43 million PPV revenue)

PPV buys -11.0%; Overall PPV event revenue – 9.3%

TNA:
Estimated average attendance 10/10 704
Estimated average attendance 10/11 867 (+23.2%)

Average Impact rating 10/10 1.26
Average Impact rating 10/11 1.14 (-9.5%)

Bound for Glory estimated buys: 39,000
Bound for Glory estimated buys: 23,000

Buys – 41.0%

NOVEMBER BUSINESS COMPARISONS

WWE:
Estimated average attendance 11/10 5,000*
Estimated average attendance 11/11 5,429* (+8.6%)

Estimated average gate 11/10 $185,190*
Estimated average gate 11/11 $184,571 (-0.3%)

Percentage of house shows sold out 11/10 0.0*
Percentage of house shows sold out 11/11 0.0*

Average Raw rating 11/10 3.17
Average Raw rating 11/11 3.12 (-1.6%)

Average Smackdown rating 11/10 1.73
Average Smackdown rating 11/11 2.05 (+18.5%)

*Overseas show not included in averages

November 2010 Survivor Series (8,000/$510,000/est. 244,000 buys/est. $4.31 million PPV revenue)

November 2011 Survivor Series (16,749 sellout/13,500 paid/$1 million/280,000 buys/est. $4.97 million PPV revenue)

Buys +14.8%; Overall event revenue +21.8%

TNA:
Estimated average attendance 11/10 917
Estimated average attendance 11/11 975 (+6.3%)

Average Impact rating 11/10 1.06
Average Impact rating 11/11 1.17 (+10.4%)

2010 Turning Point: Est. 13,000 buys
2011 Turning Point: Est. 10,000 buys

Buys -23.1%

DECEMBER BUSINESS COMPARISONS

WWE:
Estimated average attendance 12/10 5,809
Estimated average attendance 12/11 6,455 (+11.1%)

Estimated average gate 12/10 $217,086
Estimated average gate 12/11 $256,818 (+18.3%)

Percentage of house shows sold out 12/10 0.0
Percentage of house shows sold out 12/11 4.5

Average Raw rating 12/10 3.15
Average Raw rating 12/11 2.91 (-7.6%)

Average Smackdown rating 12/10 1.84
Average Smackdown rating 12/11 2.03 (+10.3%)

December 2010: Tables, Ladders and Chairs (11,500/$700,000/est. 195,000 buys/est. $3.43 million PPV revenue)

December 2011: Tables, Ladders and Chairs (8,000/$500,000/est. 182,000 buys/est. $3.23 million PPV revenue)

Buys -6.7% Overall event revenue -9.7%

TNA:
Estimated average attendance 12/11 1,450

Average Impact rating 12/10 1.08
Average Impact rating 12/11 1.11 (+2.8%)

December 2010 Final Resolution est. 9,000 buys
December 2011 Final Resolution est. 7,000 buys

Buys -22.2%

========================================

For the full report and extensive notes, check out the Feb. 13 Wrestling Observer Newsletter.




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Source: The Wrestling Observer

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  • Steven

    So… WWE dropped, and the drop was a significant one. But TNA dropped and and in some cases it was huge! So what that means is that wrestling audiences are dropping? Or is it because there are more TV sets, the numbers (esp for WWE) are staying the same and the Nielsen ratings are just dropping because of the way they calculate things? WHatever way you look at it, it’s bad but not a disaster for WWE, and I think they can bounce back. But TNA… that is a sink. I mean, every TNA PPV dropped in buys, and Hard(core) Justice dropped to less than half?!

    I think we should start some sort of odds thing here: Not if, but when will TNA be bought by WWE?

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